The Esports Trade Association to Launch First-of-its-Kind Complimentary Esports Leadership Program

September 28, 2023

Contact: [email protected]


Esports Trade Association’s partnership with The Coca-Cola Company brings industry experts together to offer a complimentary 12-month leadership program to chapter leaders.


[Chicago, IL] – The Esports Trade Association (ESTA) is announcing the first-of-its-kind immersive leadership training program available complimentary and exclusively to ESTA members, chapter leaders, and committee leaders across the globe. 

This unique 12-month program powered by The Coca-Cola Company combines workshops with industry leaders and one-on-one coaching tackling leadership topics such as leading through change, managing high-performing teams, building lasting relationships, and leadership in marketing.  

“Through this leadership program, we aim to ignite the spark of leadership in the next generation to become effective leaders both within and outside the esports industry,” said Rachel Chahal, Director of Amusement and Entertainment Partnerships at Coca-Cola and EsportsNext 2024 Event Chair.

“Over the years, this community has grown into such a talented group within the industry who are passionate about education as a lifelong journey. Part of this path is having the courage to step up and lead the charge. Giving ESTA members access to tools to lead successfully with confidence and joy with our Leadership Program is a dream in the making,” noted Megan Van Petten, Founder, Esports Trade Association.

This complimentary leadership program is exclusively available to members of the Esports Trade Association who are leading or planning to lead a chapter in their local area. To sign up for the program, please fill out this form here: Esports Leadership Program Sign Up Form

If you’d like to learn more about starting or joining an ESTA chapter, please visit

For media inquiries or further information about the Esports Trade Association and the Leadership Program, please contact [email protected].


About the Esports Trade Association:
The Esports Trade Association (ESTA) is dedicated to promoting, protecting, and advancing the broader interests of the esports community. Through professional development programs, networking opportunities, industry research, and valuable resources, ESTA strives to foster business expertise and sustainable growth within the esports industry. The association’s initiatives aim to increase the number of participants, sponsors, products, and services while executing industry events and procuring industry research.

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