KFC Partners with LoL World Champions, Tencent Esports in Deal with China Media Group

Over the past week, the esports industry in China has begun to cool down as 2019 draws to a close. Nevertheless, there were a number of partnerships worth nothing this week. Among the top stories: Fast food brand KFC partnered with four League of Legends World Championship winners to promote coffee; Tencent Esports partnered with China Media […]

Understanding the esports opportunity

Rohini Sardana speaks to iGaming Business and outlines the challenges and opportunities presented by the burgeoning esports betting vertical The continued growth of esports has presented a significant challenge and opportunity for mainstream operators, many of whom have been exploring how to optimise this relative newcomer to the betting landscape. With market research providers such […]

Wisconsin’s ‘largest gaming center and only Esports arena’ to open in Sheboygan

Wisconsin’s “largest gaming center and only Esports arena,” GameOn , is opening a new building in Sheboygan soon, according to the business’s Facebook page. It will feature over 50 gaming PCs, Xboxes, PS4s, Wii’s, Nintendo Entertainment Systems and Atari’s equipped with new games like Fortnite, Overwatch, Call of Duty, Rocket League, Super Smash Bros and League of […]

Esports: Exploring the Business of Gaming

Greater Trenton’s Vice President of Marketing & Communications Bryan Evans joined a diverse group of business leaders on Thursday, December 12 at the Comcast Technology Center in Philadelphia to learn about the impact of Esports, and particularly how New Jersey’s Capital City could benefit from this growing industry. OK. So, what exactly is Esports? It’s […]

Oneida Nation gambles on esports

The Yellow Brick Road Casino is taking bets on the $1 billion video game tournament industry. The Chittenango-based casino began running Madden ’20 video game tournaments in early November. The entry fee is $10 for the weekly tournament played on Playstation, where the grand prize is $100 and two premium seats at the casino’s Lounge […]

An Introduction to the Esports Ecosystem

Unlike the majority of traditional sports leagueas, esports companies wear multiple hats within the industry – simultaneously working as competition organisers, rights holders and content creators. A single organisation can be responsible for financing a tournament through brand partnerships, creating broadcasts around it, and distributing that content (sometimes exclusively) to streaming platforms. This introduction to the […]

How higher ed is shaping the business of esports

Students enrolled in the brand-new esports management degree program at Caldwell University in New Jersey take a course on the social impact of competitive video gaming’s rapid growth. Coursework in the new major covers the positive aspects: Having an esports team creates a new campus community and gives students a connection to the school that they might […]

League Of Legends esports boss on China 2020 and industry growing pains: ‘We are validated as a sport’

GameCentral reports back from the League Of Legends World Championships and speaks to Riot Games about Hong Kong and the future of esports. While the total viewership is unclear for this year’s Worlds final at the AccorHotels Arena in Paris, going by increased viewership during the groups stages it’s expected to dwarf previous records, with […]

Kraft Group to open esports arena at Patriot Place

Esports league Boston Uprising and Helix eSports will open an 18,000-square-foot esports complex at Patriot Place in Foxborough this January, marking the first gaming center adjacent to a major professional sporting venue, the Kraft Group said Wednesday. The Boston Uprising practice facility and Helix eSports gaming center will feature 100 gaming stations with personal computers, […]

Esports Observer: Revenues and viewers are growing, as is investor interest

Esports is hot. Revenues, viewership, and investor interest is growing, according to a survey of more than 200 esports executives by law firm Foley & Lardner LLP and The Esports Observer. A surge in esports investment is expected to come primarily from private equity and venture capital firms and from traditional professional sports teams and leagues, athletes, and celebrities. […]