Esports Trade Association |

Welcome to the Esports Trade Association

Providing a Unified Voice for the Esports Industry

Our mission is to serve and advance the business interests of the esports industry and build a sustainable community where business thrives. Our communication channels include an annual conference, newsletter, and a Slack channel; all of which offer our members an opportunity to collaborate for the betterment of the industry.

The Esports Trade Association is a 501(c6) non-profit entity comprised of a variety of businesses that have an interest in esports. We’re run by an elected Board of Directors who oversee various committees which serve our membership. We provide our membership with discounts, networking, educational and professional development resources, research, industry awards, legislative advocation, and sponsorship opportunities.

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I’d Like To Become A Member

The ESTA is currently granting membership on an application only basis. If you’re interested in us, we’re interested in you! We’d love to talk with you about joining. Contact us to learn more or check out our member benefits.

Want To Learn More about Esports?

There are more than 215M people globally interested in Esports. The global phenomena has grown to over a $1B a year industry. Our association can give you the in-depth research and data you’re looking for. Just reach out.

KFC Partners with LoL World Champions, Tencent Esports in Deal with China Media Group

January 20th, 2020

Over the past week, the esports industry in China has begun to cool down as 2019 draws to a close. Nevertheless, there were a number of partnerships worth nothing this week. Among the top stories: Fast food brand KFC partnered with four League of Legends World Championship winners to promote coffee; Tencent Esports partnered with China Media […]

Understanding the esports opportunity

January 17th, 2020

Rohini Sardana speaks to iGaming Business and outlines the challenges and opportunities presented by the burgeoning esports betting vertical The continued growth of esports has presented a significant challenge and opportunity for mainstream operators, many of whom have been exploring how to optimise this relative newcomer to the betting landscape. With market research providers such […]

Wisconsin’s ‘largest gaming center and only Esports arena’ to open in Sheboygan

January 13th, 2020

Wisconsin’s “largest gaming center and only Esports arena,” GameOn , is opening a new building in Sheboygan soon, according to the business’s Facebook page. It will feature over 50 gaming PCs, Xboxes, PS4s, Wii’s, Nintendo Entertainment Systems and Atari’s equipped with new games like Fortnite, Overwatch, Call of Duty, Rocket League, Super Smash Bros and League of […]

Esports: Exploring the Business of Gaming

January 10th, 2020

Greater Trenton’s Vice President of Marketing & Communications Bryan Evans joined a diverse group of business leaders on Thursday, December 12 at the Comcast Technology Center in Philadelphia to learn about the impact of Esports, and particularly how New Jersey’s Capital City could benefit from this growing industry. OK. So, what exactly is Esports? It’s […]