U-M, Activision Blizzard CEO develop next generation of esports leaders with premier collegiate program

May 7, 2021

A multimillion dollar gift from Robert “Bobby” Kotick, CEO of Activision Blizzard, will establish a multidisciplinary esports program at the University of Michigan School of Information.

Esports are organized video game competitions played for spectators. The contribution lays the groundwork for an esports minor at U-M by 2022 to help prepare students for careers in the burgeoning esports industry.

Kotick’s $4 million gift will fund a professor to lead the development of the program, combining best-in-class research and instruction in computer science, sports management and user experience, among other disciplines. Under Kotick’s 30-year leadership, Activision Blizzard has become one of the top global developers and publishers of interactive entertainment, best known for iconic franchises including Call of Duty, Candy Crush and World of Warcraft.


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