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The Slow (But Steady) March Toward Inclusivity For Women In Esports

Gaming and esports have seen tremendous growth over the past 18 months. The stay-at-home orders of 2020 have supercharged an expected growth rate of 9% annually in the coming years.  Viewership on platforms like Twitch has jumped by more than 50% in 2020 as more and more people consume video game-related content. But despite all of this expansion,

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The stock market and its impact on esports

The rise and fall of Gamestop revealed a lot about the stock market. While normally a stable framework for investors large and small, the brick-and-mortar video game retailer (NYSE: GME) completely rocked the boat. Massive Wall Street shorts sparked an unprecedented price increase due to retail traders. The spike was closely tied to social media,

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Student-led esports tournament a success with help from UD alum

In a year of social distancing, it was challenging to build community the traditional way students and faculty are used to. UD and the Department of Health and Sport Science created a bridge for community building through esports. The university kicked off its first campus-wide eSports Tournament that includes Rocket League, Super Smash Brothers, NBA

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SoFi Gets First On-Jersey Patch In Esports With Misfits Gaming Deal

SoFi scored what appears to be a first in esports in a recent deal with Misfits Gaming that puts the fintech company’s logo on in-game jerseys of the esports organization’s Call of Duty and Overwatch teams, among other provisions. On-jersey brand patches are well-established marketing tools in more traditional sports. English Premier League PINC -0.2% soccer has blazoned

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Music and Esports: Business Intersection That Is Worth Investing

Esports leagues and music labels collaboration is not something new or extraordinary now. Both parts equally benefit from this prosperous partnership. There are multiple ways of how these two industries can upscale by the means of each other. For example, musicians such as Jennifer Lopez or Steve Aoki invest in esports leagues. On the other

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The rise, fall and resonance of ESPN Esports

In January of 2016, ESPN embarked on a bold new venture, announcing regular, in-depth coverage of competitive video gaming, popularly known as esports. The move came as the esports industry was enjoying a renaissance, soliciting hundreds of millions in investment money from well known celebrities, sports icons and team owners eager to get involved with

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Member Spotlights

Meet The Members of ESTA

Member Spotlight: Brandon Brunhammer

How did you get started in esports? I originally got involved in esports in Highschool. It started with Call of Duty and from there just grew I really enjoy smash brothers and any type of racing game. Since you’ve entered the esports industry, what has been the biggest industry change or trend that you’ve seen?

Member Spotlight: Jacob Miles

How did you get started in esports? I was at the first public esports event hosted by Nolen Bushnell, a technology pioneer, entrepreneur and engineer who is often cited as the father of the video game industry, best known as the founder of Atari Corporation. He invited me and several other Kenner Products toy engineers

Member Spotlight: Brian Cross

How did you get started in esports? I am a lead mentor and investor in a sports and esports technology startup fund and accelerator. I first met with our friends at Twitch three or four years back and they really turned our heads and made us realize we needed to add esports to the mix. I