9 AM – 9:50 AM CST

Join us for a morning networking Coffee Hour before we launch the Conference.

9:50 AM – 10 AM CST

Our Board Chair John Davidson and ESTA Founder and Chair Emeritus Megan Van Petten welcome our attendees, panelists, and sponsors to the 2-day conference, as we embark on the journey to get the latest news on the topics covered in the event, participate in various networking sessions, and listen to chosen contenders present their business ideas in our Elevator Pitch competition.

Speakers:

10 AM – 11 AM CST

Leaders examine and discuss how esports content is produced, disseminated and consumed in an expanding online and “stay-at-home” market. Within an industry that was founded on technology, how will it lead or follow as investments in 5G and crypto emerge across mainstream business and our connected society?

Moderator:

Speakers:

11 AM – 11:30 AM CST

Please take a moment to visit our Sponsors in the Exhibitor Booths.

11:30 AM – 12:30 PM CST

Leading attorneys provide the latest intel on pressing issues inside esports: IP, labor law, corporate structuring, investments, and gambling. How do companies utilize their power inside commerce to lobby and dictate law at the local and federal level that benefits their pursuits? What legal issues pressing esports are the most important and worth fighting for today?

Moderator:

Speakers:

12:30 PM – 1 PM CST

Join us for an Afternoon Networking Session, where we will provide several breakout rooms where you can network and participate in discussions around topics related to esports.

1 PM – 2 PM CST

Sponsorship dollars continue to pay the freight. How do endemic and non-endemic brands plan their media buys, how do they define their allocation to esports, and how do they measure their success and ROI? Who actually needs to be sold, and who signs off on these investments? What role does the agency play and who benefits the most?

Speakers:

2 PM – 3 PM CST

Why do they make the investment? Teams aren’t making money today – so why do ownership groups invest? What’s the attraction for esports ownership and when does the investment payoff? Listen in as team owners, players, and sponsors discuss the flow of money and how long until they anticipate moving from the red to the black.

Speakers:

3 PM – 4 PM CST

The Esports Trade Association, in collaboration with global public opinion and data company, YouGov and our sponsor, Verimatrix, has compiled insightful research into esports viewers versus non-esports audiences to understand if they view issues such as integrity and trust differently. This 45-minute discussion will unveil key findings around their data privacy concerns, opinions on sharing login credentials for paid streaming services, the use of ad blockers, and whether it is ethical to download content without paying for it. ESTA members were also polled to gather their opinions and will be factored into the presentation. Please join Roger Payne, Key Account Director at YouGov, and Jon Samsel, Global VP of Marketing for Verimatrix, as they guide you through the esports attitudes about privacy, credential sharing and trust research findings and answer your questions.

Speakers:

4 PM – 5 PM CST

Join us for a Virtual Happy Hour, as we come together in discussion to share a beverage and stories about you, your experience with our conference, share highlights, ask questions. Take advantage of the opportunity to network, meet your fellow attendees and speakers, discuss the panels you have viewed, and find out more about ESTA!