Company Member Spotlight: PWR UP GG

July 3, 2021

Tell us about your company!

PWR UP GG exists to empower connections between gamers and their favorite gaming experiences. Our goal is to serve as a platform to bring the digital world closer to local communities. As hobbyists move along in life, sometimes we lose that connection due to work or other circumstances. Through events, we want to remind people not only what it feels like to play together with friends again, but also that we can make many different connections through our shared passion. Our focus right now is to plan PWR^South Bend, a convention that will celebrate and revitalize a community in need.

Why did your company get involved in the esports industry?

Games have so much more to offer our community than just smashing buttons and winning money. Think about the problems you have to solve in order to complete the quests in Legend of Zelda. Reminisce on the times that you sat next to friends, eating pizza on a Friday night, laughing about how ridiculous they look trying to play WarioWare. I am building PWR UP GG to be an organization that brings the positives of games to the forefront. Not only that but an organization that offers resources to empower people in local communities to connect on a deeper level with each other.

Since your company entered the esports industry, what has been the biggest industry change or trend that you’ve seen?

Esports is still a very young industry. Right now, different people are trying to shape what it means, but it starts with trust. My hope is that as the industry takes shape, we form new standards of what it means to work and play for the betterment of our communities.

What work has the company has already done within the esports industry? What do you see as the company’s biggest win since you started?

Our first convention was supposed to happen in July 2020. As you read that, you probably already grimaced. Instead of letting the sad news get the best of us, I wanted to figure out how to show our future guests that we cared deeply for them. We transitioned to a virtual event and gathered 399 people through the course of the weekend. Continuing to travel into the unknown, we provided other online events and in the past year, we have had more than 800 people participate in one of our events.

How do you plan to dominate the space?

Domination isn’t a word I prefer to use, but what I want PWR UP GG to have expertise in is building relationships and empowering gamers. A business take on that would be to have solid relationships with developers and merchants to promote their products. Gamers would know that we mean what we say and that would result in good conversion rates for our partners when they get a booth or run an influencer campaign through us.

What would your company like to see the esports industry do better?

There are a lot of positive movements in the gaming community, from diversity and inclusion to charity work. My hope is that we continue to respect people while having firm boundaries. I would like to continue seeing intentional conversations and for the industry not to forget that every player is playing for a different reason.

What does your company imagine the state of the esports industry will be like in 10 years and where do you imagine your company in that space?

In 10 years, I hope to see an industry where people are really celebrating the good work we can achieve through games. For PWR UP GG, I’d be happy to have four seasonal conventions across the United States and a world-class media network with a reputation for providing insightful dialogues.

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