CHIPOTLE TEAMS UP WITH SKATEBOARDER TONY HAWK ON ESPORTS PROMO

Chipotle Mexican Grill is again enticing customers to order via its digital channels, this time through an esports partnership with skateboarding superstar Tony Hawk, the chain announced Monday.

Tony Hawk

Hawk’s favorite Chipotle order—a burrito made with brown rice, black beans, chicken, tomatillo-red chili salsa, cheese and guacamole, will now be available through the fast casual’s app and website.https://90c5fde300a37adae16f465c9a5ca40a.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.html

The first 2,000 customers who order the Tony Hawk Burrito will get access to a demo version of the re-launch of the skateboarder’s Pro Skater 1 and 2 video game.

On Friday, Hawk will appear on a two-hour livestream from Chipotle’s page on the gaming site Twitch, where he and others will give away up to 5,000 free burritos to viewers.

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Categorized in: Esports News