As E-Sports Grow, So Do Their Homes

The rise of e-sports is no surprise to anyone who has followed the video game industry. They are expected to bring in more than $1 billion in global revenue this year, as millions of fans watch hundreds of events from all over.

But those fans typically view the matches from home on streaming platforms like Twitch and YouTube. Only $104 million, less than 10 percent of the total revenue in 2019, is expected to come from merchandise and ticket sales, according to Newzoo, an e-sports analytics firm. For fans to spend more money, they need an environment that provides a richer experience.

To accommodate that need, developers had focused on adapting smaller spaces, including nightclubs and even a 1950s office complex. Now, enormous arenas are being built with e-sports in mind…

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