New Path from Esports to Real-World Motorsports

Under the leadership of CEO David Cook, Racing Prodigy™ is breaking barriers in motorsports by creating the Prodigy Racing League™, the world’s first e2Real™ sports league, turning esports tournaments into opportunities for real-world racing careers.

David Cook, CEO of Racing Prodigy™, is transforming motorsports with the innovative Prodigy Racing League™ (PRL™), a unique e2Real™ sports league that uses esports as a stepping stone to real-world racing. Racing Prodigy™ is dedicated to making motorsports more accessible by reducing the financial barriers that typically stand in the way of aspiring drivers. With a passion for both technology and racing, David is leading a global search for the next generation of racing prodigies, offering them the chance to compete in real cars on real tracks.

Q: Please introduce yourself and your company’s role in providing technology solutions for esports.

As the CEO of Racing Prodigy™, I’m proud to lead a company that is redefining the pathway to motorsports through esports. With our Prodigy Racing League™ (PRL™), we’ve created the world’s first e2Real™ sports league, using esports tournaments as a gateway to real-world racing. Our mission is to reduce the financial barriers that have historically made motorsports inaccessible to many. By tapping into the power of esports, we’re enabling millions of talented gamers to pursue professional racing careers.

Q: Tell us about your role in esports. What are some of your key contributions and achievements?

Our team is a blend of full-time and part-time professionals from across the U.S., Canada, and the UK, all sharing the values of accessibility, transparency, innovation, and teamwork. One of our major achievements has been the launch of esports tournaments that offer “prodigy passes,” granting top performers the chance to race in real-world competitions at Atlanta Motorsports Park. This initiative bridges the gap between virtual and real-world racing, providing new opportunities for talented sim racers to become paid professional drivers.

Q: Describe your journey in esports. What inspired your entry into the field, and how has it evolved?

My journey into esports is rooted in a lifelong passion for motorsports. As someone who has witnessed firsthand the incredible talent that sim racers possess, I wanted to create an avenue where those skills could translate to real-world opportunities. This summer, we’re hosting our first esports tournaments in collaboration with four game publishers. Winners will receive “prodigy passes” to compete in real cars at Atlanta Motorsports Park, where they’ll have the chance to become part of the Prodigy Racing League™ and earn a career as a professional racing driver.

Q: What are some significant trends or challenges shaping the esports industry, and how is your organization responding?

One of the most exciting trends we’ve seen is the growing intersection between sim racing and real-world motorsports. While working with Mazda, I organized a competition where sim racers went head-to-head with professional race car drivers, and in many cases, the sim racers outperformed their real-world counterparts. Racing Prodigy™ is scaling this concept with the Prodigy Racing League™, creating an accessible platform for the best sim racers to prove themselves on real tracks. This model, similar to initiatives like Sony’s Gran Turismo movie, is expanding the accessibility of motorsports to a global audience.

Q: What are Racing Prodigy’s future plans, and how do you see your organization shaping the future of esports?

Our future is all about finding the next generation of racing talent. On June 19, we’ll launch our first esports tournament featuring iRacing, followed by events for Street Kart Racing, rFactor 2, and RaceRoom. We’re conducting a global search for prodigies, open to anyone aged 13 and up. Our goal is to give talented sim racers, regardless of background or financial means, the opportunity to compete in real-world motorsports. Racing Prodigy™ is about making dreams of professional racing careers a reality, and we’re just getting started.

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