AI Highlights: How Sizzle.gg Is Changing the Game of Content Creation

Vijay Koduri on using artificial intelligence to capture esports’ biggest moments

From Google Pay to gaming clips, Vijay Koduri is no stranger to innovative technology. Now, as CEO of Sizzle.gg, he’s bringing AI power to esports content creation, helping streamers and organizations capture their most exciting moments automatically. Here’s how his team is transforming the way we experience gaming content.

Q: What inspired you to transition from big tech to esports?

Coming from Google, where I was part of the founding team for Google Pay, I saw an opportunity to bring technological innovation to a different space. With Sizzle.gg, we’re using AI to solve a real challenge in esports content creation. Our platform automatically identifies and captures the most exciting moments from gaming streams, making highlight creation effortless for creators and organizations.

Q: What makes Sizzle.gg’s technology unique in the esports space?

We’ve developed deep AI systems that can analyze video, audio, and chat simultaneously to identify key moments – all without requiring any software installation on the player’s side. We work directly with Twitch and YouTube streams, making it seamless for users. Our technology is already powering highlights for major leagues like PUBG Esports Americas and Free Fire LatinoAmerica League.

Q: How does your platform adapt to the specific needs of esports organizations?

We understand that esports organizations already have established video editing and social media teams. Rather than replacing their workflow, we enhance it. Our AI eliminates the hours typically spent searching for highlight worthy moments, delivering raw clips instantly so teams can focus on what they do best – polishing and editing content for their audiences.

Q: What emerging technology has you most excited about the future of esports?

Generative AI is opening up fascinating possibilities, especially in how we connect brand sponsors with esports content. We’re actively working on making content more dynamic through these technologies. The potential to create more personalized, engaging experiences is enormous.

Q: How has ESTA membership impacted your company’s growth?

ESTA has been instrumental in building our network within the esports industry. Events like the recent EsportsNext conference in Chicago have helped us forge valuable connections. The combination of in-person and online events has really helped us understand and adapt to the industry’s needs.

Categorized in: Member Spotlight