In this episode of the EsportsNext Podcast, hosted by John Davidson, Cole Price, Director of the Alabama NIL Advantage Center at Crimson Tide Sports Marketing – Learfield, shares insights from his work in the Name, Image, and Likeness (NIL) space at the University of Alabama. With a background in trademark licensing and branding, Cole has played a key role in supporting student-athletes with NIL ideation, content creation, and partnerships.
During the episode, Cole discusses the intersection of college athletics and esports, emphasizing the opportunities for growth in traditional one-to-one gaming competitions, such as college football, Madden, and NBA 2K. He also touches on the challenges facing the esports industry, particularly in expanding its reach and organic growth.