Driven by my passion, vision, and experience in successfully managing multiple trade associations, we founded the Esports Trade Association in 2018. Through our programs, ESTA will promote, protect, and advance the broader interests of the esports community. Looking back at the overwhelming growth in tournaments and viewership, many of my friends, colleagues and family members are amongst these growing millions of people participating in esports. As a result, I’ve been keeping my eye on the industry and recognize the need for support from a trade association where stakeholders, organizations, leagues, and players can come together to thrive as an industry.
John has a diverse professional background including skateboarding, business development, video production, and marketing. After pursuing his dream as a professional skateboarder, John went back to school to receive his bachelor’s degree in marketing from California State University, Sacramento.
After graduating, John joined a friend in Dallas, TX to launch a startup animation studio. Over five years, they grew the studio to a team of seven, working with top brands including Nike, MTV, Rob Dyrdek, Vans, Fox Sports and ESPN. John then went on to join The Marketing Arm and produce live-action and animation for AT&T, Nissan, Goodyear, and Topgolf.
John also led non-endemic partnerships and the esports strategy for GameStop, the world’s largest specialty gaming retailer. His experience within subcultures and leading a brand in this space brings a unique perspective, informing non-endemics how to effectively enter and add value to the esports community.
Today John leads esports business development for Production Resource Group (PRG), the world’s leading entertainment and event tech solutions company, providing turnkey services for concerts, TV/Film, corporate, events, trade shows & more.
If you’ve been to a conference recently, you’ve probably heard that as a question in an Esports 101 panel.
Simply put, esports is the professional video game playing industry.
The part often overlooked is that last word; industry.
Esports has grown to become far more than some kids playing video games. The last 30 years of competitive gaming has matured into a $1B+ per year juggernaut that is watched and played by people across the globe. Video games, like sports, bring people together and involve a heck of a lot more than just the players. Teams, leagues, venues, sponsors, hotels, apparel, you name it… the entire whirlwind of organized entertainment swirls around this incredible industry made up of genuine gamers.
Just like kids go out to play physical sports competitively, gaming has become a competitive pastime. The professional level aspirations are now parallel, and the field of talent is made up of millions of casual video game players. The fresh business opportunities that surround esports have been plentiful; and there’s still a long way to go. We’re glad to be part of keeping it all organized, and humbled that it still needs to be explained. That’s esports.
Want to learn more about the esports industry? Our association can give you the in-depth research and data you’re looking for. Just reach out.