From casual players to varsity teams, performance in esports is increasingly defined by more than just instinct—it’s about insight. At the forefront of this evolution is Omnic.AI, a coaching platform born out of MIT that uses AI to analyze gameplay and deliver tailored feedback. With a mission to democratize high-level coaching, CEO Shubber Ali is leading a team that’s transforming how players improve, compete, and connect with the games they love. In this spotlight, Ali shares how Omnic.AI is building the next generation of esports intelligence.
How is Omnic.AI redefining esports coaching through AI technology?
We built Omnic to bring elite-level coaching to every player. Whether you’re a solo competitor or part of a varsity program, our AI watches your gameplay—via Twitch, YouTube, or direct uploads—and delivers personalized insights and strategy breakdowns. We support titles like Valorant, Overwatch 2, Rocket League, and more. At its core, Omnic is about empowering players and coaches to level up faster with smart, scalable feedback tools.
What innovations set Omnic Forge apart from other esports performance tools?
Omnic Forge doesn’t just analyze highlights—it watches the entire game at a hyper-detailed level. Our AI captures every pixel of every frame and detects patterns the human eye often misses, like micro-adjustments in crosshair placement, reaction time inconsistencies, or gaps in map control. It provides round-by-round breakdowns, post-match performance summaries, and over 500,000 insights delivered to date.
But what truly sets us apart is the ability to interact with the data. With “Ask Forge,” users can ask open-ended questions—like “Why did I lose this engagement?” or “What’s my average time to target acquisition?”—and receive responses powered by AI trained specifically for each title. It’s not just a dashboard—it’s a digital assistant coach that speaks the player’s language, turning raw data into actionable understanding.
How do you evolve your product to meet industry needs?
Feedback from our 12,000+ users drives everything. We release new game support every 8–12 weeks, each one requiring dedicated AI model training. We’re also running live Game Nights—online and in person at our HQ in Maine—where players test features, win prizes, and shape development with real-time feedback.
What breakthrough are you most excited about right now?
“Ask Forge” is a game-changer. By combining conversational AI with deep performance data, we’re creating a 24/7 coach that’s accessible to anyone, anywhere. It’s a huge step toward leveling the playing field in esports training.
How has being part of the Esports Trade Association supported your mission?
It’s helped us build meaningful partnerships and stay connected to where the industry is headed. The exchange of ideas and access to forward-thinking peers has been invaluable as we scale.
