Kazuya Kuihara is the founder of JP Gaming, a California-based online retailer specializing in high-quality gaming peripherals. Launched in 2024, JP Gaming brings trusted Japanese and international brands directly to U.S. gamers — with fast domestic shipping, responsive service, and a focus on authentic products.
Tell us about JP Gaming and what you set out to build.
I founded JP Gaming in 2024 as a Japanese entrepreneur with a goal of bringing high-quality gaming peripherals to gamers across the United States. We specialize in mousepads, mouse skates, and arm sleeves — products that might seem niche but matter enormously to competitive and dedicated players. Operating out of California, we focus on fast, reliable delivery and responsive customer service so that U.S. gamers don’t have to navigate international shipping just to get the gear they want.
What products does JP Gaming carry, and what makes your selection distinct?
We are an official U.S. retailer of ARTISAN, a Japanese mousepad brand with a devoted following among professional players and serious enthusiasts. We carry their full range across different models, hardness levels, sizes, and colors. Beyond ARTISAN, we offer mousepads, mouse skates, and arm sleeves from a wide selection of brands. The idea is to give gamers the ability to fine-tune glide speed, stopping power, and control to match their individual aiming style — and to do it through an authorized, trustworthy source.
How has the business grown
since launching?
Since 2024, we’ve grown steadily alongside our customer base and expanded our product selection in response to what gamers were asking for. The most rewarding sign of that growth has been repeat customers — some have placed dozens of orders with us. That kind of loyalty means a lot. It tells us that gamers see JP Gaming as a trusted resource, not just a one-time purchase. For a business that started with a simple idea — make great products easier to get — watching a real community form around it has been the most meaningful part of the journey. We’re genuinely grateful for everyone who has supported us along the way.
What brought you to ESTA, and what are you hoping to gain from membership?
We joined because we wanted to become more closely connected with the broader gaming and esports community — to better understand the needs and perspectives of the people within it. We’re still new members, but those insights are already shaping how we think about our product selection, customer experience, and where JP Gaming goes next.
