Welcome To MiExpo Conference

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Welcome To MiExpo Conference

Join The Innovators

CONFERENCE
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MiExpo Business Forum Mission

We Explain How Institutions Can Tackle The Complexity Of The Market Today!

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Welcome To MiExpo Conference

Forum Schedule

  • Day 1
  • Day 2
Emcee: Alex Rodriguez

Welcome Reception, Networking, & Live Esports Tournament

Network with industry experts and thought leaders while enjoying top collegiate teams from Chicago face-off in a Super Smash Brothers Ultimate Show Match.


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Registration

The registration desk will be open for the duration of the conference.


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Opening Remarks / What is the ESTA?

 
As we kick-off our inaugural conference, EsportsNext 2020 we’ll begin with opening remarks from our ESTA President, John Davidson introducing the association and welcoming our attendees. He will speak for 15 minutes regarding what ESTA is all about, our mission, vision, and values, and what our board is working on. He’ll dive into the business side of things, how we are going to represent our members and the benefits that are provided.


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Moderated by Greg Kirkorsky

Where’s the Data?

PANEL
 
With numerous esports titles produced by various publishers, the data that is made available is all over the place. Are publishers missing out on opportunities to monetize their data for websites to report on news and statistics? Are they guarding proprietary secrets involving their players? We’ll discuss the decentralized data situation and hear from leading data companies and publishers alike in this panel.


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Moderated by Rebecca Longawa

Building Platforms from the Ground-Up for Esports

PANEL
Publishers are now focused on producing titles specifically with competitive play in mind. Gain insights from some of the brightest minds in game development and how they’re shaping their companies around esports.


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Moderated by Donny Neufuss

Localization of Esports

PANEL
How are states, cities, and venues making investments for esports and what does this do for them? Explore how the infrastructure to support esports on a local level is being built and why local government and facility owners see this as an important initiative moving forward.


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Moderated by Pat Coyle

Inventing the Business of College Esports

PANEL
Esports is disrupting the $2.2 trillion higher education market. Student interest in competitive video games is exploding at a time when higher ed is facing declining enrollment, funding shortfalls and shifting demographics. This session will feature esports leaders from several major, U.S. universities. These innovators are overcoming internal friction to build programs that reach under-served populations, attract and retain top students, promote inclusion and create new career paths for graduates. Their pioneering work will have a profound effect on the burgeoning collegiate esports marketplace for many years to come.


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Moderated by Roger Payne

Sponsorship Valuation Modeling

PANEL
 
Esports provides an opportunity for brands to reach a desirable demographic, but just how valuable is that participation and how are these sponsorship evaluations being made by prospective sponsors? In this session, we’ll hear from one of the leading sponsorship evaluators in the world as he shares data with the audience and discusses the true value of sponsorships for teams and brands.


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Moderated by Wendy Lecot

Partnerships – Providing Value for Brands & Communities

PANEL
 
Hear from this group of partnership experts with experience from team, agency, and brand perspectives on what brands expect, how teams can set expectations and deliver for partners, and how to effectively engage the esports audience.


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Moderated by Edward Bunnell

Fantasy, Betting, and Esports

PANEL
 
Gain an inside perspective on how game developers are considering fantasy sports and betting by fans. What about betting directly between gamers? Skin betting, fictitious currency, and real money betting revenue opportunities will be discussed by legal experts, publishers, and insiders in the gaming industry.


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Moderated by Danny Read

B2B Marketing in Esports

PANEL
There has been a massive increase in engagement on LinkedIn from the esports community because other traditional social media platforms have been saturated. This panel will be a discussion on best practices for B2B marketing in esports. A core focus of the discussion will be how to grow your business and personal brand on LinkedIn


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Moderated by Doug Cortez

Media Rights Monetization

PANEL
 
Exploring the future of media rights as it transforms the entertainment space for future generations. We will look at various aspects of this transformation, its effect on streamers and platforms plus examine the compatibility with competitive streaming services. We will also identify and discuss developing trends in entertainment and branding.
Emcee: Alex Rodriguez

Closing Remarks

Following the last session, Alex provides closing remarks before our Cocktail Hour for drinks, networking, and more.


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Cocktails

Join us for cocktails and more networking as we close the conference. This is the time to establish the connections you came for if you haven't already, and/or to continue and finish your conversations with those you have connected with.
Welcome To MiExpo Conference

Who’s Speaking

Robert Gates

Lead Speaker

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Amanda Tim

Lead Speaker

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Paul Wilson

Lead Speaker

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Benjamin Zara

Lead Speaker

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Welcome To MiExpo Conference

Get Your Tickets

Standard Pass
$1201 day
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Flexible Pass
$2702 day
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Business Pass
$3403 day
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Premium Pass
$4601 week
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Sponsors & Exhibitors

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Welcome To MiExpo Conference

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