Conference Agenda

Click on any of the agenda items below for additional details. Conference agenda, moderators, and session topics are subject to change.

Day One - Monday, April 6, 2020

5:00 pm - 7:00 pm

Live Esports Match: Experience esports first-hand yourself. Watch amateur teams from Chicago face-off in a show match featuring one of the popular games (TBA) that you see on stream platforms like Twitch and Mixer while you break the ice and network with industry peers.

Day Two - Tuesday, April 7, 2020

7:00 am - 4:00 pm

The registration desk will be open for the duration of the conference.

8:00 am - 9:00 am

Join us for breakfast.

Contact the ESTA Office for available sponsorship opportunities.

9:00 am - 10:00 am

As we kick-off our inaugural Esports Trade Association conference we’ll discuss what ESTA is all about, its mission, vision, and values, and what the board is up to. We’ll dive into the business side of things, how we are going to represent our members and the benefits that are provided.

10:00 am - 10:15 am

ESTA 2020 Sponsorship Kit

Contact the ESTA Office for available sponsorship opportunities.

10:15 am - 11:00 am

Publishers are now focused on producing titles specifically with competitive play in mind. Gain insights from some of the brightest minds in game development and how they’re shaping their companies around esports.

Matt Feodoroff

Sr. Director of Global Demand & Partnerships

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Ed Brooks


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11:00 am - 11:45 pm

How are states, cities, and venues making investments for esports and what does this do for them? Explore how the infrastructure to support esports on a local level is being built and why local government and facility owners see this as an important initiative moving forward.

Donny Neufuss

Senior Vice President of Corporate Partnerships
Brightline Interactive

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11:45 pm - 1:00 pm

Join fellow conference attendees and your peers for lunch and great networking opportunities.

ESTA 2020 Sponsorship Kit

Contact the ESTA Office for available sponsorship opportunities.

1:00 pm - 1:45 pm

We know that esports provides an opportunity for brands to reach a desirable demographic, but just how valuable is that participation and how are these sponsorship evaluations being made by prospective sponsors? In this session, we’ll hear from one of the leading sponsorship evaluators in the world as he shares data with the audience and discusses the way sponsorships are being offered to brands in the industry.

Roger Payne

Director, Research Analytics
The Marketing Arm (TMA)

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Greg Skasko


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1:45 pm - 2:30 pm

Hear from some of the largest corporate sponsors in the world and how they value their investments in the esports industry.

John Davidson

Director of Business Development, Esports
Production Resource Group (PRG)

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Wendy Morris

Sponsorship Sales & Activation Strategy Consultant

Daniel Herz

Chief Revenue Officer & Vice President
Complexity Gaming

Tom Ferrara

Director of Esports Marketing

The Institute for Athletes (IFA)

2:30 pm - 3:00 pm

ESTA 2020 Sponsorship Kit

Contact the ESTA Office for available sponsorship opportunities.

3:00 pm - 3:45 pm

Are game developers considering fantasy sports and betting by fans? What about betting directly between gamers? Skin betting, fictitious currency, and real money betting revenue opportunities will be discussed by legal experts, publishers, and insiders in the gaming industry.

Rick Wolf


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3:45 pm - 4:30 pm

With numerous esports titles produced by various publishers, the data that is made available is all over the place. Are publishers missing out on opportunities to monetize their data for websites to report on news and statistics? Are they guarding proprietary secrets involving their players? We’ll discuss the decentralized data situation and hear from leading data companies and publishers alike in this panel.

Greg Kirkorsky

Stadia Ventures

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4:30 pm - 5:15 pm

This panel is based on a simple hypothetical question — What are we doing wrong and what can we do better as an industry? This diverse panel will recap the events from the day and discuss how the businesses that make up this industry can work together for the betterment of everyone involved.

DeRondal Bevly

Founder and Managing Director
RubyRose Strategies

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6:00 pm - 8:00 pm

Make your way from the event over to a local eatery (TBD) for sponsored food, drinks, networking, and more. We hope to see you there!