Comcast NBCUniversal today announced it has picked 10 sports tech and esports startups for the first annual Comcast NBCUniversal SportsTech Accelerator.
Comcast NBCUniversal is investing $50,000 in each startup and training them for 12 weeks, in partnership with Boomtown Accelerators. Two of the winners are esports companies.
“Esports is really something that is important for us as a company to get ahead of,” said Jenna Kurath, the vice president of startup partner development and head of sports tech at Comcast NBCUniversal, in an interview with GamesBeat. “I think it is only a matter of time before if it hasn’t already happened … esports eclipses traditional sports in terms of youth participation. They have all the advantages of being digital-first and learning from traditional sports. It’s probably a matter of not ‘if’ but ‘when’ esports becomes its own Olympic sport.”
Categorized in: Esports News