Comcast NBCUniversal picks 10 sports and esports startups for SportsTech Accelerator

March 12, 2021

Comcast NBCUniversal today announced it has picked 10 sports tech and esports startups for the first annual Comcast NBCUniversal SportsTech Accelerator.

Comcast NBCUniversal is investing $50,000 in each startup and training them for 12 weeks, in partnership with Boomtown Accelerators. Two of the winners are esports companies.

It chose the winners from over 1,000 applicants in 70 countries. The companies will work with Comcast NBCUniversal and the SportsTech partner consortium, which includes NBC Sports, Sky Sports, Golf, NASCAR, U.S. Ski and Snowboard, USA Cycling, USA Swimming, and Comcast Ventures.

“Esports is really something that is important for us as a company to get ahead of,” said Jenna Kurath, the vice president of startup partner development and head of sports tech at Comcast NBCUniversal, in an interview with GamesBeat. “I think it is only a matter of time before if it hasn’t already happened … esports eclipses traditional sports in terms of youth participation. They have all the advantages of being digital-first and learning from traditional sports. It’s probably a matter of not ‘if’ but ‘when’ esports becomes its own Olympic sport.”

Read The Complete Story 

Categorized in: