SMU offers Esports Business Management Certificate

October 26, 2020

Dallas, Texas (SMU) — SMU is proud of its history of developing courses that address student interest in emerging markets. In keeping with this tradition, The Cox School of Business and The Annette Caldwell Simmons School of Education and Human Development have worked together to create a new certificate to teach the business management side of the growing esports industry.

The fully online Esports Business Management Certificate, delivered by SMU Professional and Online (SMU PRO), was developed with some of the most accomplished names in the world of esports, including  Danny Martin, CEO/Founder of Esposure; John Davidson, Director of Business Development for Esports Trade Association; Daniel Herz, Chief Revenue Officer at Mission Control; and David Chen, board member of the esports North American Collegiate League and partner at Faze Clan. Students will learn from some of the best and brightest entrepreneurs and business owners around the country involved in just about every aspect of esports, including team building, the business of esports (management, finance and risks), fan engagement, streaming strategies, sponsorship and tournament design.


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