Major restaurant chain Buffalo Wild Wings (BWW) is now the official sports bar of the League of Legends Championship Series. The announcement was revealed early on Tuesday, allowing one of America’s largest sports bar to represent esports to a larger audience. The multi-year deal includes live broadcasting of LCS games through Buffalo Wild Wings’ in-bar channel.
The break-through deal is only the beginning for esports. BBW, originally broadcasting sports such as American football and baseball, will now cater to a new audience. Besides munching on chicken wings and bar food, customers will be exposed to action-packed League of Legends games.
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Categorized in: Esports News