Matcherino Helps Power the Growing Esports Business Model by Providing Financial Infrastructure and Brand Exposure
In a Nutshell: As video games and the gaming industry continue to grow in popularity, so does esports, or the world of competitive gaming. Event organizers set up matches or tournaments, and fans pay to view the competitions online or in person. As one would expect, these events take a lot of planning and resources, and Matcherino offers a turnkey solution. The company’s end-to-end platform handles everything from registering players to providing winners with the proper tax forms after payout. Matcherino also offers brands the opportunity to tap into a whole new demographic through its sponsorship opportunities.
Professional and college sports, along with a whole slew of other industries, have been put on hold while the U.S. navigates the COVID-19 pandemic. But one corner of the sports world — esports — hasn’t missed a beat and, in fact, has grown as people have sheltered at home.
For those unfamiliar with the concept, the term esports refers to the world of competitive, organized video gaming. Professional or amateur gamers compete, individually or on teams, playing popular video games while fans watch online (and, prior to the pandemic, in person).