ECentralSports to Enter Wagering Market with Affiliate Esports-Focused Betting Platforms
TORONTO, ON., June 11, 2020– Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) (“MediaCentral” or the “Company”) today announced that it has entered into several affiliate marketing partnerships with leading esports gambling sites to further monetize ECentralSports.com (“ECentralSports” or “ECentral”) the Company’s latest original digital media platform. Launched in early June, ECentralSports is a dynamic digital destination for esports fans in search of the latest in news, competitive gaming coverage, analysis, events, lifestyle features and gaming culture. ECentralSports will now add gambling to its extensive content offering, with a new dedicated gambling content stream linking to some of the biggest gambling players on the scene.
Pulling from the Company’s approximately 6.5 million readers, ECentralSports will leverage affiliate marketing to drive revenue to the media channel by connecting readers interested in betting on top online gaming tournaments to premium gambling sites like LOOT.BET, ArchaneBet, and BeWinner through its omnichannel publishing model. The new gambling stream will focus on the “big three” – CS:GO (Counter Stike: Global Offensive), League of Legends (LoL) and Dota 1 – which combined account for 85 per cent of the esports betting market1. The esports market has accelerated over the last several years, with more and more viewers tuning in to watch global tournaments. According to Arland Technologies, it is expected that there will be almost 300 million frequent viewers of esports worldwide. Like traditional sports like NFL and NHL, there is an enormous betting market connected to esports gaming. The New York Times recently quoted Nevada Esports Alliance founder Seth Schorr as predicting that esports will be third after NFL and NBA in terms of total wagering. The same article estimated that the global esports betting market will reach $14 billion by the end of 20202.