Research shows growing interest in esports gambling
Research from global consumer research agency 2CV and market researcher ProdegeMR has revealed that esports gambling revenue is set to double from $7bn (€6.5bn) in 2019 to $14bn worldwide in 2020 as gamblers seek new avenues for betting during the Covid-19 crisis.
2CV and ProdegeMR’s survey of 1,028 gamblers aged 18-64 looked at how the pandemic has impacted the gambling climate and the role esports can play in driving revenues for the industry.
59 per cent of gamblers have reduced spend on gambling, with 32 per cent having actively looked for new things to bet on and 24 per cent having shifted their focus to other forms of gambling.
69 per cent of respondents said that they had reduced spend on sports gambling, with over half – 54 per cent – having stopped spending on sports gambling altogether.
The survey found that 36 per cent of gamblers have bet on esports in the last three months, with 30 per cent of consumers who are betting on esports having only started doing so within the last month. The research also found that 22 per cent of gamblers who have not previously tried betting on esports will consider betting on esports within the next three months, with football, motorsports and tennis proving to be the most popular choices.
62 per cent of respondents said that they needed more information on the sector before gambling on esports. 45 per cent said that esports did not have enough sports-based games, while the same percentage also cited the “assumption that they were more inclined to being fixed” as a reason for avoiding esports betting.