Telemundo gets into the eSports business with launch of channel

Competitive video gaming – or eSports – is a billion-dollar global business with more than 453 million fans worldwide and Telemundo wants a piece of the action.

It’s estimated that the 11% of the eSports audience in the U.S. is Latino and that number is expected to grow.

Looking to tap into a growing lucrative market, Telemundo Deportes launched the first-ever U.S. Spanish-language eSports channel with plans to offer more than 2,000 streaming hours of content a year.

Telemundo isn’t the only Spanish-language media company interested in this fast-growing international phenomenon.

Mexico’s TV Azteca is diving into eSports as well. It signed a strategic alliance deal with the World Poker Tour (WPT) and Allied Esports to develop and launch an eSports strategy in Mexico and throughout Latin America.

Read the Complete Story

Categorized in: Esports News