Sports betting solutions provider Betinvest has rolled out what it says is the first customisable sportsbook iframe technology, designed specifically for the esports market.
Clients can use the iframe, a box which sits within a website and pulls through content from another source, to instantly add a betting feature to esports sites.
Companies will be able to customise the look and feel of the iframe to reflect their own branding, as well as use marketing features to develop promotional campaigns and drive betting activity.
It also incorporates a range of security controls, to keep customers’ data safe while betting.
Valentyn Kyrylenko (pictured), vice-president of business development at Betinvest, has said that the new solution has been designed to make integrating a sportsbook seamless.