Topgolf Jumps Aboard the E-Sports Bandwagon
Topgolf on Tuesday announced a partnership with esports company Super League Gaming, making it the latest chain to latch onto the rapidly growing market for competitive video gaming.
The Dallas-based restaurant-and-entertainment concept will kick off its Super League Gaming event series this month in Las Vegas with Super League Clash Nights, which is based on the popular mobile game “Clash Royale.”
The deal comes on the heels of a partnership between Topgolf and electronics company TCL to create TCL esports lounges in certain Topgolf venues. The lounges will feature real-time gameplay broadcasts on TCL televisions, including live streams and video content from Twitch, YouTube and other digital platforms.